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Brisbane-based Creative Director. Brand, digital experience, data visualisation, motion, spatial. Seriously curious, especially about where design and AI go next.
Communication design is where notational and social science go on their best holidays together. One plans the route, the other disrupts it, and somehow they always come back with great photos.
The longer version
My design thesis mashed together cyberpunk and 60s optimism. Cyberpunk had the sharper ideas, but it kept predicting the worst. My theory was that dystopia comes from denial: if you pretend the future isn’t happening, someone else gets to design it. Accept that it’s coming, and you get a say in how it turns out.
That was a while ago. The future has since turned up, and it talks back.
I’ve been fascinated for a long time by what’s real, what’s thought, and what it means to be sentient. So when people insist we’re “just anthropomorphising” AI, my ears prick up. We said the same about animals for centuries, and we were wrong. There’s a word for that reflex: anthropodenial.
I don’t know if AI is conscious. Neither does anyone else, and that’s the interesting part. I’d rather stay curious than comfortable.
In the meantime, the machines are very good at assembling, and design is still about deciding. Creative direction is not a prompt.